fullstory community

brand / iconography / print — 2022

further empowering fullstory users

Exceptional digital experiences come in all shapes and sizes. One thing they have in common? They put humans at the center—focusing on real users’ needs, wants, and struggles. FullStory is focused on empowering the people whose job it is to make better digital experiences for everyone–sharing knowledge, fostering connections, and problem-solving together. 

The visual identity for the FullStory community needed to be an energetic and inviting addition to the FullStory brand. From borrowing from the basic brand elements we were able to create a visual space that is casual and bright, emphasizing expanding knowledge (expanding shapes) and connecting a community (stars). To date, the FS Community had gained over 1100 members.


wordmark

core shapes & colors

platform

user badges

supporting material

first birthday promo


contributors

creative direction — Lana Roulhac
senior design — Oriana Lovera

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