fullstory community
brand / iconography / print — 2022
further empowering fullstory users
Exceptional digital experiences come in all shapes and sizes. One thing they have in common? They put humans at the center—focusing on real users’ needs, wants, and struggles. FullStory is focused on empowering the people whose job it is to make better digital experiences for everyone–sharing knowledge, fostering connections, and problem-solving together.
The visual identity for the FullStory community needed to be an energetic and inviting addition to the FullStory brand. From borrowing from the basic brand elements we were able to create a visual space that is casual and bright, emphasizing expanding knowledge (expanding shapes) and connecting a community (stars). To date, the FS Community had gained over 1100 members.
wordmark
core shapes & colors
platform
user badges
supporting material
first birthday promo
contributors
creative direction — Lana Roulhac
senior design — Oriana Lovera